ADMIN ECOSYSTEM AUDIT & GOVERNANCE FRAMEWORK
Company: Tableau
Project: Systemic Audit, Ecosystem Mapping & Governance Blueprint
Role: Lead UX Designer
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Mapping the Admin Experience & Establishing Design Governance
The Problem: Inconsistent Admin Experience
The Tableau Admin experience had grown over 15 years without clear standards, resulting in pattern inconsistencies, fragmented workflows, and confusing interfaces. Teams struggled to align their efforts, and administrators faced a high-friction experience. Without a centralized design governance model, the platform couldn’t scale new feature controls efficiently.
The How: Systemic Audit & Ecosystem Mapping
I led a platform-wide audit to document the current state and define a foundational governance model for the future. This work involved two main strategic efforts:
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1. Foundational Governance
We audited visual branding, UX patterns, and tone/messaging to define a shared vocabulary and identify systemic gaps. This provided the data needed to create centralized design standards and improve quality across the product portfolio.
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2. Ecosystem Mapping — The Admin Universe
I led a discovery effort to visualize the entire platform and its tools, producing the Admin Universe Map. This map provided the first clear representation of products, workflows, and architectural relationships in the admin ecosystem. It became a strategic blueprint for leadership, guiding platform consolidation and future product planning.
The Result
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Established cohesive visual branding and governance, increasing designer efficiency and platform stability.
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The Admin Universe Map gave leadership a clear, actionable view of the platform, helping guide decisions on consolidation, shared standards, and long-term alignment.
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Provided a foundation for scalable design governance that enables consistent growth and system-level improvements.
Tableau Admin Universe
This map visualizes all products and tools used by Tableau administrators, providing a clear view of the platform ecosystem. It became a strategic blueprint for leadership, guiding product consolidation, establishing shared standards, and supporting long-term platform alignment.